Here is a site with a good typography option, it's very readable. It's all about selling online, so the client has to understand everything, in fact all the composition is accessible and previously designed for great feed backs.It's common seeing better sites when the main company needs a response from the client, that's why sites like amazon ,e-bay and general TV Channels and online news papers have this appeal for the reading part.But using a good font should be a practice from every web designer.
Another sites with similar non-serif fonts , and good visual comps:
Natalya Rodrigues
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